Google Play the World
Play the World allows film fans a chance to discover movies like never before. Using Google Street View technology to map iconic scenes to their iconic locations. Explore the environment where movie magic happened while learning about the film giving fans a totally new perspective on the films they know and love.
Role, Results & Recognition
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I did not come up with this genius idea. But I did assist with some of the design, landing page, branding, opening graphics animation and lock-up along with some Brand Studio oversight/assistance working with Google Zoo and the Italian team.
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This drove a +5pt lift in brand awareness and consideration for Google Play across Italy while Play movies rose +2pts. Over 36% of visitors returned to the experience spending on average 60 secs each visit.
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Webby - Advertising & Media - Products & Services
Webby - People's Voice - Web - Best Navigation/Structure
Lovie Awards Gold Winner - Best User ExperienceWebby Award Winner