Beyond the Map
Beyond the Map brings the favelas—long left off official maps—into focus for the 2016 Olympics. Through this project, we used technology to map the favelas and share endearing stories highlighting the resilience of these vibrant communities and inspiring people.
Step inside Rio’s favelas in 360º
Come with us inside the favelas of Rio to meet some truly incredible people. Using Google Maps, Street View, Earth View and YouTube 360 we take you deep into this city within a city like never before. The experience will change the way you see the favelas forever.
Danger, hopes & dreams
There’s no question that the favelas are dangerous. But one thing becomes abundantly clear when you spend time inside. The favelas are a tight knit community of fiercely passionate people with big hopes and daring dreams.
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I was the ECD and lead creative overseeing the project. I was responsible for the storytelling, creative concept, client presentations, hiring freelancers, director/cinematographer, editors and production company. I attended all the shoots and worked closely with the DP as Director.
Client: Google Arts & Culture
Executive Creative Director: Andre Le Masurier
Copywriters: Lisa Berenson & Andre Le Masurier
Designers: Erik Jonsson & Mike Dorrance
Film Directors: Josh Davis & Andre Le Masurier
Director of Photography: David McMurry
Digital Production: Stink Digital -
Following its launch event at the Venice Biennale, Google’s Grand Tour of Italy sold out in Palermo, Siena and Venice.
Online, it fuelled cultural conversation, with more than 6 million interactions of #GoogleGrandTour. Through the inventive application of its ground-breaking technologies, Google has helped Italians reconnect with their enchanting past.
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