Step on Stage with the Performing Arts
Stand in the middle of the largest stage in Europe at the Opera Paris surrounded by dancers during Benjamin Millepied’s Clear, Loud, Bright, Forward. Sit between the woodwinds and strings at Carnegie Hall directly in front of Maestro Nézet-Séguin as he conducts an amazing rendition of a beloved classic from Peer Gynt.
5 Iconic Venues in 360º
Step on stage with Philadelphia Orchestra while Yannick Nezet Seguin conducts Peer Gynt’s classic or be mesmerised by a very special monologue from Gregory Doran playing Henry V at the Royal Shakespeare Company.
Role, Results & Recognition
-
I was the ECD and lead creative overseeing the project. I was responsible for the storytelling, creative concept, client presentations, hiring freelancers, director/cinematographer, editors and production company. I attended all the shoots and worked closely with the DP as Director.
My role
Creative Direction, Art Direction, Concept, UX, Copywriting, DesignCredits
Google Brand Studio London - Concept, Creative, Design, UX, UI & Copywriting
AKQA - 360 & Film captures
Stink Digital - Digital Production
Executive Creative Director: Andre Le Masurier
Designers: Erik Jonsson & Mike Dorrance
Copywriting: Jeff Gonick & Andre Le Masurier
Motion Animation: Hampus Lideborg -
The campaign was a resounding success in all 5 markets where it launched. Coverage was huge leading to over 500,000 visitors on launch day, 122 million media impressions and the program has been used by schools across the world as an interactive learning tool in classrooms.
-