Star Wars Lightsaber Escape
A second screen experience created for Star Wars The Force Awakens. Lightsaber Escape lets you use your smartphone as a lightsaber, as you battle stormtroopers and try to make your daring escape.
A Chrome Experiment
This was a Chrome Experiment that went viral influencing culture while simultaneously pushing the envelope of technology. Working closely with Unit 9 and the engineers for the Chrome browser we needed to ensure that the gaming experience lived up to the hype.
Role, Results & Recognition
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I was there from the moment of the original brief as the lead CD tasked with coming up with and landing the big idea. My team came up with the Dark vs Light concept and example executions as well as the second screen Lightsaber game concept. We handed the idea off to Matt Curry when I left to go work at Google.
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81 countries, 1.62 Billion Media impressions, 1.52 Billion Social Media impressions, a call-out by Jimmy Fallon and this awesome tweet:
“The best thing I’ve done in the internet. Other than meeting my wife.” - @adbrad
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Clio Awards 2016 / Silver in Theatrical Innovation
Clio Awards 2016 / Silver in Digital/Mobile Technique
Clio Awards 2016 / Bronze in Theatrical Digital/Mobile
Cannes Lions 2016 / Silver in Digital Craft: UI
Cannes Lions 2016 / Silver in Digital Craft: Feature Integration
Cannes Lions 2016 / Silver in Mobile: Innovative Technology
Cannes Lions 2016 / Silver in Cyber: Web Service Technology
Cannes Lions 2016 / Bronze in Cyber: Apps
Cannes Lions 2016 / Shortlist in Mobile: Connected Technology
Cannes Lions 2016 / Shortlist in Entertainment: Mobile Brand Experience
Art Directors Club 2016 (ADC) / Silver
One Show 2016 / Silver in UX/UI: Innovation in Mobile UX/UI
One Show 2016 / Silver in Branded Entertainment: Gaming & Mobile - Branded Gaming
One Show 2016 / Merit in Interactive: Websites - Branded Games
One Show 2016 / Merit in Interactive: Innovation in Websites
IAB 2016 / Gold in Mobile Branded Games
ThinkLA 2016 / Nominated in Innovator
AICP Next Awards 2016 / Winner in Website
AICP Next Awards 2016 / Shortlist in Mobile
Webby Awards 2016 / Webby Winner + People's Choice: Advertising - Game or Application
Webby Awards 2016 / Webby Winner + People's Choice: Advertising - Technical Achievement
Webby Awards 2016 / Honoree: Advertising - Media & Entertainment
FWA Site Of The Month
FWA Site Of The Day
FWA Mobile Site Of The Day
Andy Awards 2016 / Finalist in Creative Technology: Mobile
Andy Awards 2016 / Finalist in Creative Technology: Website
Andy Awards 2016 / Finalist in Creative Technology: Gaming