The Grand Tour of Italy

Google Arts & Culture came to us with a masterpiece of a brief. Help reinvigorate Italian culture by reinventing the Grand Tour of Italy for the modern age in partnership with Italiana Giovani per L’Unesco. And this time everyone is invited.
Celebrate the past. Define the Future.

Four iconic cities. One epic journey.

Soak up the past by stepping into modern-day Venice, Siena, Rome and Palermo. See through the eyes of ancient visionaries. Step inside the Palio in Siena or re-visit the haunting tales of the plague that rocked Venice in 1575.

STOP ONE

The plague of 1575 in Venice

Ask any Venetian. The best party in Venice isn’t Carnival; it’s the 440-year-old Festa del Redentore. Every year a remarkable 25,000 fireworks explode over Serenissima, as locals take to boats and reclaim their canals. But this festival has a dark and dreadful past, one which led to a surprising Italian innovation.

STOP TWO

The Palio of Siena

The Palio of Siena is a 500-year-old horse race famous for tales of danger and unbridled passion. But it’s also the reason why Siena is one of the most harmonious places to live in all of Europe. All thanks to 17 rival “families”—or contrade—whose traditions have both fiercely divided, and deeply united the citizens for centuries.

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Google Cardboard 360º

For each of the main stops we also created rich 360 VR experiences to help transport you into the moment. These experiences were provided to schools for kids to use as part of Google’s educational programming assistance.

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Role, Results & Recognition

  • I was the ECD and lead creative overseeing the project. I was responsible for the storytelling, creative concept, client presentations, hiring freelancers, director/cinematographer, editors and production company. I attended all the shoots and worked closely with the DP as Director.

    Credits
    Google Brand Studio London - Concept, Creative, Design, UX, UI & Copywriting
    Google Art & Cultural Institute - Concept & Strategy
    AKQA - Event experience & design
    Executive Creative Director: Andre Le Masurier
    Designers: Erik Jonsson & Mike Dorrance

  • Following its launch event at the Venice Biennale, Google’s Grand Tour of Italy sold out in Palermo, Siena and Venice.

    Online, it fuelled cultural conversation, with more than 6 million interactions of #GoogleGrandTour. Through the inventive application of its ground-breaking technologies, Google has helped Italians reconnect with their enchanting past.

  • FWA Site of the Day
    Webby Award

    The Drum
    Google launches the Grand Tour of Italy as part of arts and culture platform

    Vanity Fair Italy
    The Grand Tour of Italy is now digital

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