Jack Ryan Global Launch
In Season 2 the stakes for Jack were higher than ever. So we needed to evolve the depiction of Jack from an Unexpected Hero to an Unstoppable Hero and go big. Really big. Our global campaign built on the elements we know audiences love, showcasing Jack as a differentiated hero, the global scope, high production value, overall timeliness of the story, and strong character relationships both new and old made this a season to remember.
Stand for Something. Stop at Nothing.
A tagline for the ages and one that focused every aspect of the campaign delivery. And boy oh boy did we deliver a lot. The campaign was everywhere across the globe and involved every type of media possible from TV, Digital, Social, Amazon’s ecosystem, partnerships, Influencers, and tons of OOH including the biggest ever placement so big you could see it from outerspace.
Role, Results & Recognition
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I was the CCO at R/GA and brought in this opportunity via a former colleague. We of course had to pitch against other agencies (it’s Amazon) but we won with a fantastic team and killer campaign which TBH didn’t change much from the original pitch deck. I lead the creative and the winning pitch.
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One of Amazon’s largest campaigns of all time to launch their most important title of the year. The campaign resulted in nearly 2 billion impressions across the globe and millions of viewers for the grand launch moment Episode 1.
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Coming soon