Skyscanner The Ultimate Travel Hack 3
Our latest and arguably greatest campaign (at least the best performing so far). We created 2 new character worlds with fully integrated 360 media and creative connecting the dots through the funnel, growing awareness to 40% in CA with a 112% increase in revenue YoY.
Meet the Wheelers
The ultimate hockey loving family who use Skyscanner to score top shelf travel deals to iconic barns across the world. This is a campaign created specifically for the Canadian market so we really leaned into hockey culture running the campaign across the NHL season into the playoffs.
Role, Results & Recognition
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As head of brand and creative I continued to oversee all aspects of the campaign from strategy, storylines, character creation, media plans and execution/optimisation. The 3rd year saw us add in more branding moments including a new final lock up with app download CTA along with our new sonic branding.
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The third campaign has seen us drive the biggest gains across the campaign with a full funnel approach and the highest VTR yet 38.5% for The Hockey Family which has really resonated in Canada.
More results coming soon.
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The award was the work itself TBH and knowing that it worked to move the needle on awareness consideration, google share of search and sessions. It’s honestly the best award I’ve ever won.