Exceptional City Guides
Skyscanner teamed up with Exceptional ALIEN to give travellers the ultimate insider tour of six iconic cities you thought you knew. Our local creators lifted the lid on the hidden gems and secret spots you definitely don’t want to miss next time you visit.
Role, Results & Recognition
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As head of brand and creative at Skyscanner I found the partnership and drove all aspects of delivery from overseeing ideation to final execution working closely with the Brand Studio team, Content Marketing and our friends at Exceptional Alien
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Social distribution drove 3.5M reach, 4.3M video plays, and 6K social interactions.
Through word-of-mouth the campaign garnered interest for 6 organic PR features, with a reach of 1.6MM.
Working with Modern Luxury Media we created a 10-minute episode of the Exceptional City Guide content, featuring London, Sydney, Paris and the Australian Southern Highlands with 150MM reach. -
We managed to leverage EA partnership with Warner Music and got a killer Fred Again track for our hero films across social.
The collaboration earned 6 major news articles and PR from Skift, Travel Weekly, Mumbrella, AdNews, The Stable and B&T.