NBA Trollboards
During the 2024 NBA Playoffs we bought a giant billboard across the street from Crypto.com arena where the LA Clippers were playing the Dallas Mavericks in game 5. The result? Absolute insanity.
Role, Results & Recognition
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I was the client on this project as Head of Brand & Creative at Skyscanner. Courage brought us this brilliant idea and I immediately green lit it and our internal Brand Studio team supported with social, PR design and motion execution. We executed the idea in 4 days.
Credits
Creative: Courage Inc
Visual Design & Motion: Courage & Skyscanner
Social: Skyscanner & Courage
Media: Rebel & Thorn
PR: 5WPR -
One billion organic impressions in less than 72 hours, with coverage across ESPN, Sports Illustrated, New York Post, LA Times, Fox News, and more. The best part? The LA Clippers asked us to take the board down—because it was distracting from the actual game.
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Gold ADCC Advertising Billboard Single
Gold ADCC Advertising Billboard Campaign
Silver Clio OOH Single
Silver Clio Fan Engagement
Silver Clio Public Relations
Gold Media Innovation Award
Silver Media Innovation Award
Gold Canadian Marketing Award
Gold Canadian Marketing Award