Google Chromecast
Google came to 72andsunny to create a simple, consistent campaign platform showcasing how easy it was to cast all your favourite entertainment straight to your big screen. The result was a global campaign with legs for years.
Everything you love, now on your TV.
Chromecast works with a huge number of apps and all the devices you already own so we showed them all across all sorts of incredible content. This was a super fun campaign to execute against.
Role, Results & Recognition
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I was an ACD working with Paul Nguyen at 72andsunny as a lead creative on the Google account. I was responsible for ideation, creative and art direction, overseeing shoots, edits, client presentations reporting into Matt Murphy the ECD.
Role: Concept, Creative Direction, Art Direction, Design, Copywriting
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The Chromecast platform was a very successful campaign that ran for several years. It was a proven, effective vehicle to drive awareness, consideration and sales for the Chromecast device and family.
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While highly effective the campaign did not win any major accolade or industry awards.