The Captains’ Journey
A 7-part mini-series that takes the audience inside the journey towards the 19th annual Solheim Cup where Suzann Petterson meets Stacey Lewis meet again after an incredibly exciting battle in Spain at Finca Cortesin. The tournament ended in a tie with Europe retaining the cup and the US hungry for revenge.
The Ultimate Showdown
The brands mission was to authentically take viewers inside women’s most spectacular tournament. So we created not only an epic 7-part series but all the travel tools, tips, hacks and behind the scenes access you could ever ask for.
Role, Results & Recognition
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I did not come up with this genius idea. But I did assist with some of the design, landing page, branding, opening graphics animation and lock-up along with some Brand Studio oversight/assistance working with Google Zoo and the Italian team.
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This drove a +5pt lift in brand awareness and consideration for Google Play across Italy while Play movies rose +2pts. Over 36% of visitors returned to the experience spending on average 60 secs each visit.
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Webby - Advertising & Media - Products & Services
Webby - People's Voice - Web - Best Navigation/Structure
Lovie Awards Gold Winner - Best User ExperienceWebby Award Winner