Made with Code
Today, less than 1% of girls study Computer Science. Made with Code is an initiative from Google to inspire more girls to learn how to code. For the holiday season, we partnered with the White House and the National Parks Service to create 56 digitized holiday trees that girls across the country could bring to life through code.
Role, Results & Recognition
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I was the co-lead CD working with Paul Nguyen on the project responsible for the concept and execution. I oversaw the creative team, promo film shoot, set up of the lights and technical set up at the White House, edits, social and assets.
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The project got massive coverage from The New York Times, Seventeen, Washington Post, TechCrunch, Mashable, Engadget and more. It was shared widely across social including posts from Michelle and Barrack Obama.
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The Webby Awards (People's Voice Award)
AICP Next Best Experiential
AICP Next Awards (Shortlist)
4A's (Most Innovative Partnership of the Year)
Cannes Lion Cyber Shortlist
One Show (Finalist)
One Show Merit Award x2Press
The New York Times
Seventeen
Washington Post
TechCrunch
Mashable
Engadget